I got to know the Hawks in the 90s, with the big bird and everything.
“That was just why. The Hawks applied for new uniforms every year.”
“Every year! We would do something pretty cool and if you ever want to have some fun, just type in ‘Dominique Wilkins Starting Lineup Figurine 1988 or 1989’. The figurine has a uniform that has never been worn. There is a another classic example of the process that had to be broken because it should never have been distributed to licensees, they were just following one of the many takes we’ve done over the years for the Hawks that came out of one way or another. This one fell through the cracks, and I love it. I have this figurine somewhere around my house.
Why did the Hawks keep coming back and asking for new uniforms all the time?
“They could never get it right. The Atlanta Hawks were one of the interesting teams because they got caught in .500 hell. They were one of those teams for about 8 or 9. So they were stuck in mediocrity.
So they were trying to figure out, ‘Okay, we’re playing in OMNI; now we are going to Philips Arena, so we need a new uniform. Or now we have a new owner, so we need a new uniform. They would just plow and plow.
If you look at this period, they wore and pulled out uniforms like crazy. It’s almost like today. There were a few who were really nice. That of Kevin Willis with the stripes on the side, and we put numbers on the pants.
So the big hawk, we designed the logo, and from there we had to make it into a great graphic. We had to figure out exactly where he fell and make sure he didn’t cover the Hawks ball under the shorts. Gradients are scary. They are very dangerous. Somehow we put this wing on the side of the pants. It was just a mistake. We shouldn’t have done that. It should have been just red to black or whatever.”